Context

I’ve included some visual designs I created while a web designer to illustrate my aesthetic.

Online Catalog

Previously the digital catalog had been a PDF with little engagement. I took key learning behaviors of our users to create a more functional experience. I created a responsive shop-able online catalog that in the first month it was live brought in $185,000. Comparatively, the 2015 Fall Catalog only brought in $20,000 after being live for 4 months. I received an internal monetary reward for my work on this project.

Email Marketing

Working with the merchandising team and email marketing specialist, I would create assets around various campaigns and promotions that happened throughout the year.

Homepages

To match whatever email campaigns were happening, I would create assets for the homepage as well.

Landing Pages

For select marketing projects, landing pages would need to be created. N5 landing was a campaign highlighting the footwear technology built into Naturalizer shoe. I used campaign photography to create an educational page.